“Since I focus on Facebook marketing and FB ads I would say my biggest tip is to know your audience. You want your ads (and website) copy to speak to your audience.
In addition, this is very helpful for when you run Facebook ads because you will target the RIGHT person and say the right things in your ad copy and on your website and landing pages. If you don’t know who you are talking to you can’t market effectively. As Marie Forleo says ‘If you’re marketing to everyone, you’re marketing to no one’ so knowing your ideal client is key!”