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SEO Basics

What the heck is SEO? Get the most out of your website, with these tips and resources to help your website’s organic and natural SEO. By TheEssentialWebsite.com
What is SEO & Why Should I care?

SEO stands for Search Engine Optimization. The short definition is, “it’s the process of getting traffic to your website through natural/organic search results.” (Here’s the nerdy definition.)

Just like any field (such as the medical field), there are experts who specialize in SEO and Google. We’re happy to give you our recommendations if you’d like, just ask. In the meantime, visit our SEO Tips Pinterest Board for resources we’ve collected to learn more.

Optimizing your website for SEO

When building websites, we use the Thesis WordPress theme. Thesis will not only let you create just about anything, it’s also constructed very well by the developer and has optimization build right in!

Post & Page Optimization Checklist Essentials

Set your website up for SEO success!

Grab the Essential Page and Post Optimization Checklist so you won’t miss a thing (plus more tips)!

Grab It Here!

Even though Thesis rocks, there are additional bits you can do to increase and help your SEO like:

  • Creating custom title tags for your pages and posts (you can do this right from your page/post editor). Your title tag is what’s shown on a website’s page tabs like this:

    Create a custom title tag for each page and post
  • Creating meta descriptions for your pages and posts tells search engines what your page/post is about (you can do this right from your page/post editor). When someone searches or shares, they’ll see something like this:
    Add meta descriptions to your pages and posts to help with organic SEO.
  • Adding your SITE title tag and meta description. Different from page and post, these are the main descriptions for your overall website located in the section of your website. (Depending on your theme, you might have easy access to edit this or you might need a little more technical help.)
  • Using Alt tags with your images. When adding a new image to your Media Library, add a short description about the image. This helps your SEO when search robots read your site, it gives people who share your images ready-to-use information (think Pinterest, etc.), and it’s helpful for those visiting your site who are visually impaired.
  • Use blog post Categories and/or Tags.
  • Update your permalinks. So your page url link looks like this: lovelywebsite.com/portfolio and not this: lovelywebsite.com/1758032.
  • Submit your website to Google and the other search engines. One way to do this is by using this plugin.
  • Add internal linking where helpful and appropriate by linking to other pages within your own website.

Bonus SEO: Google LOVES fresh, updated content. The easiest way to accomplish this is by blogging. A blog will provide fresh content on the interwebs and by giving your visitors the ability to share or comment, you’ll get more search engine love. Learn more about the Importance of Blogging and Sharing here.

Post & Page Optimization Checklist Essentials

Set your website up for SEO success!

Grab the Essential Page and Post Optimization Checklist so you won’t miss a thing (plus more tips)!

Grab It Here!

Get the most out of your website, with these tips and help your website’s organic SEO!

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Written by: Janet Hi there! I’m Janet Hoover, designer, code techie, dog lover and co-founder of The Essential Website. Our big thing is helping people bring their online visions to life more beautifully, polished and smarter! We create custom-crafted, hand-coded WordPress websites for biz-builders, action-takers and dreamers who are ready to GROW and shine online! We’re here to help you stop dreaming and start doing with the perfect online solution for your one-of-a-kind biz.

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