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Custom Web Design & Development

Your website is typically the first impression people have of your business or blog. If you’re not looking polished and professional, your potential clients (who you worked hard to get to your site) are going to move on.
Your business is unique, one-of-a-kind and the place you share your gifts with the world.
Your website should be too.

Ready to grow? Lucky you, you’re in the right place!

Athea Davis - Sol Sense Yoga“My beautiful new website is helping me grow my business! You ladies are smart, savvy, dependable, and have a great attitude! Thank you for your awesomesauce web skills!”
– Athea Davis, Sol Sense Yoga

Custom web design & development at theessentialwebsite.com

A Custom Essential Website is Ideal for:

Businesses that are ready for a professionally designed website with all the essential features.

When you go pro with your online presence, you can spend your time focusing on the products and services you provide to your clients while we take care of the design and technical details. Why utilize your valuable time wondering what plugins to install, what theme to choose, or how the heck to add or move this or that to your site?

We know WordPress, we speak code, and we love building beautiful online homes for our clients. It’s a win-win!

Turnaround time:

4-8 weeks



What You Get With a Custom Essential Website

What’s included:

  • 100% custom design with mockups designed and implemented to fit your website wishes.
  • Responsive, mobile friendly design (custom coding will ensure your site looks incredible on all mobile devices).
  • Customized “Coming Soon” page while your site is in maintenance/development mode OR complimentary site migration if new site is built on a different domain.
  • Installation of WordPress Content Management System and BeaverBuilder premium theme.
  • Installation (and configuration/styling) of essential (free and premium) plugins (security, backup, form builder, analytics, social sharing, etc.).
  • Insertion, placement, and styling of your logo, navigation menu, images, slideshow, favicon, sidebar and footer elements.
  • Up to 20 pages and 4 blog posts, styled to match your brand and search engine optimized.
  • Email Marketing Setup – Insert and style email opt-in forms so you can collect email addresses, deliver your opt-in “freebie” to new subscribers and send newsletters. Option to add email opt-in pop-up.
  • Setup of two contact forms + “Thank You for Contacting Me” page.
  • Optional add-ons such as ecommerce, logo design, and more!
  • Email Setup – Look more professional by using @yourwebsite.com email addresses.
  • PayPal button(s) set-up and styled.
  • Up to 20 stock images from Deposit Photos or Stock Unlimited.
  • Access to our clients-only, password protected area with resources and tutorials for smooth sailing during your whole project – before, during and after.
  • Two knowledgeable, experienced, friendly professionals who rock at design and development and are passionate about helping people just like you!
  • Customized Wrap Up Package & Login Information Sheet along with detailed how-to’s to care for and use your new site with ease.
  • Optional advanced security, backup and software update management with the Golden Maintenance Package (available any time after site launches).
  • Personalized Tutorials – For any special features unique to your website.
  • 4 weeks of email support after your project is complete.

Brilliance & beauty are not luxuries.
Get the website you’ve been dreaming about, that works the way you need it to and that you’re proud to show off!

Turn around time

How it works:


You’ll have your content and graphics (images, photos, etc.) ready to roll (or are working on it) and will contact us here to let us know of your current website status. We’ll follow up with our Custom Web Design Questionnaire & Wish List where you’ll tell us more about your project in detail. We’ll review and set up a Discovery Call to get to know each other and to clarify any questions regarding your wants and needs.


Based on the information you’ve given us, we’ll send over our proposal, contract and invoice. Once your first payment is received, the party starts!


We send you a Welcome Packet with instructions on how to access the private, clients-only area of The Essential Website. This secret spot contains the important information to get started on our project PLUS you’ll have access to resources and tutorials that will assist you in setting up your domain and web hosting accounts and selecting your colors, fonts, images, and more!

In the client site, you’ll find (and use) the handy Client Checklist during our project. This checklist will give you each step you’ll need to take care of and when. You’ll also get the information on how we’d like you to send us your content and images.

While you’re taking care of your to-do’s, we’ll get started on the techy bits (like installing WordPress, assistance with website hosting, setting up email, etc.).


Once we receive your content and images, we’ll design mockups of your home page and inside pages along with any other special graphics according to your design preferences. If a new logo is part of your project, we’ll design that first in order to get your brand style nailed down.


After you’ve approved the design, we’ll get busy building and hand-coding your new website! This is the fun part (at least for us!) as we see your site come to life! We’ll keep you in the loop as we go. Once we’ve completed building, we’ll make any necessary revisions and test everything (you’ll test everything too) to ensure fantastic functionality. Then, we’ll finish up any edits and get your site ready (with more coding) for mobile devices.


Time to unveil your new website! You’ll let the world know on social media and email about your new online home and we’ll do the same. {Did we just hear a champagne bottle pop open?}


You’ll receive your customized Website Wrap-Up Package that contains any last steps you should do along with everything you need to easily update and manage your new website.
{Ohhh, that WAS a champagne bottle! Let the dance party and world domination begin!}

Emma Mitchell“I was a little hesitant at finding someone to assist me with all the “techie stuff” for my business and website. From the results of your fabulous creativity and help – I have gained so many new clients and expanded my business over 30% in the first few months of helping me!”
– Emma Mitchell, Healing for the Healer’s Soul

The The Essential Website Add-Ons


Need a little more? You can easily add extra elements to your project à la carte.

  • Custom Logo Design: $650+
    Bonus: Includes business card design AND social media cover image design for Facebook and Twitter
  • Basic Online Store/Ecommerce using Ecwid: $350 for set-up + monthly fee paid directly to Ecwid for more than 10 products
  • Advanced Photo Grid/Portfolio Gallery: $125 – Includes cost of premium plugin and set up of up to 3 galleries
  • Advanced Form(s) very long or with conditional logic, pricing fields, and more: $75+ per form
  • Additional Simple/Short Form(s): $40 per form
    (One Simple Contact Form is included at no additional charge.)
  • Ongoing Security, Backups and Updates with the Golden Maintenance Package:
    Available monthly ($60/month) or annually ($660 – save $60 when paying for the full year up front)


The Custom Essential Website is perfect for you if…
  • You need and want something that’s 100% totally you.
  • You’re ready to hire a pro to build your online home.
  • You have all of your content (copy and images) ready to go (or are working on it!).
  • You’ve read through all of the information on this page, this blog post, and on the FAQ page so you know what each of our responsibilities will be.
  • You enjoy personalized service and attention and like the feeling of knowing we’ll be around once your project is complete.
  • You’re excited to do your part (with our resources, tutorials, and guidance, of course) to get your dream website into the world! (i.e. purchase your URL and web hosting, set up your MailChimp, share the necessary login information with us, etc.).

A Few Key Frequently Asked Questions

I think I need something more than what’s offered in your Add-Ons. Can you help me?
How can I promote my site/business? Will you help me promote my site/business?
How long does this really take?
Additional FAQs
The Essential Resource Guide For Your Online Biz - Grab our FREE little black book (Resource Guide) of experts, tools and services we use and trust - via TheEssentialWebsite.com

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