Website Essentials
What’s more important, my site or my Starbucks habit?
Unreal as it sounds…’tis the season for website crashes! We’ve had 5…yes 5 clients whose websites have crashed (some more than once!) in the last month! You’ve guessed it, they’re now letting us secure and maintain their website! Think you can’t afford to secure and maintain your website? Think again. Here’s the short version of…
Read MoreWebsite 101: Know the basics about your own website {so you don’t get screwed}
My new client (who is also a great friend and successful personal injury attorney – we’ll call him “Max”) relies on his website for nearly all of his cases. But what just happened may have cost him thousands of dollars. Maybe even millions! It all started when we were out one night with another one…
Read MoreHow to set up a free Mailchimp Account
Why you need an email marketing account: If you think you don’t, think again. With an email marketing account, you’re able to easily collect new subscribers from your website and other places. These nice people (and their email addresses) are pretty priceless. They are your clients, potential clients, cheerleaders and fans. Using a service like…
Read MoreEven Experts Hire Experts
Specialist: a person who concentrates primarily on a particular subject or activity; a person highly skilled in a specific and restricted field. Do you ever get asked to do things related to your business, but it’s not really your field of expertise? We do. On a regular basis, we’re asked things like: “I need to…
Read MoreIs Your Website Mobile Responsive? Here’s how to check.
Look at it on your phone and tablet. Is it easy to read or do you have to pinch, zoom, and scroll left and right to see everything? This could be a sign that you’re website isn’t mobile friendly (technical term = responsive, meaning that the website responds to the device in which it is…
Read MoreUsing Alt Tags & Descriptions for your Images (and why)
WHY YOU NEED IT Number 1 answer: SEO. Next, when you share your content (or visitors share), you’re going to add a little touch of professionalism. Sadly, this important task gets skipped over A LOT. Here’s what we’re talking about… LOOK FAMILIAR? Let’s use this post as an example. If I go to share this…
Read MoreThe Importance of Website Security & Keeping Your Website Safe
Is your website an important part of your business? Your website is the thing that people use to learn all about you and your amazing service, the thing that sells your products, the way you share your heart, dreams and more all over the world, and dare we say… the thing that could potentially make…
Read MoreThe Anatomy of a Page and Post: Content, Images, SEO + Checklist!
Wouldn’t it be nice if we could just throw some text on a page or in a blog post, hit Publish, and be done? Then, the readers – and clients – would just start flowing in! How awesome would that be? Well, it takes a little more than just throwing some text on a page…
Read MoreThe Importance of Blogging and Sharing Your Content
The #1, all-time biggest misconception we’ve seen with business owners regarding their websites is that they don’t feel they NEED a blog. Most people don’t realize how much blogging can actually help and that blogging doesn’t have to always mean writing long, detailed articles/stories/guides/etc. A blog post can be a quote with an image, a…
Read MoreThe Essential Website: Benefits, Details, and More!
TA DA! It’s here! Hello! We are very happy to introduce our baby, The Essential Website! The Essential Website was created by us – Janet formerly of Blue Tail Designs and Stefani formerly of The Creative Solutions Project. Why we’re doing this. Over and over we’ve found many small businesses (or new businesses) need a…
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