What’s more important, my site or my Starbucks habit?

Think you can't afford to maintain your website? Get the Golden Maintenance Package.

Unreal as it sounds…’tis the season for website crashes! We’ve had 5…yes 5 clients whose websites have crashed (some more than once!) in the last month! You’ve guessed it, they’re now letting us secure and maintain their website! Think you can’t afford to secure and maintain your website? Think again. Here’s the short version of…

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How to set up a free Mailchimp Account

How to set up a free MailChimp account via TheEssentialWebsite.com

Why you need an email marketing account: If you think you don’t, think again. With an email marketing account, you’re able to easily collect new subscribers from your website and other places. These nice people (and their email addresses) are pretty priceless. They are your clients, potential clients, cheerleaders and fans. Using a service like…

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Even Experts Hire Experts

Even we hire experts when we need to

Specialist: a person who concentrates primarily on a particular subject or activity; a person highly skilled in a specific and restricted field. Do you ever get asked to do things related to your business, but it’s not really your field of expertise? We do. On a regular basis, we’re asked things like: “I need to…

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Is Your Website Mobile Responsive? Here’s how to check.

Is your website mobile responsive? How do you know? Find out at TheEssentialWebsite.com

Look at it on your phone and tablet. Is it easy to read or do you have to pinch, zoom, and scroll left and right to see everything? This could be a sign that you’re website isn’t mobile friendly (technical term = responsive, meaning that the website responds to the device in which it is…

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Using Alt Tags & Descriptions for your Images (and why)

Why you need to add alt text and descriptions to your images via TheEssentialWebsite.com

WHY YOU NEED IT Number 1 answer: SEO. Next, when you share your content (or visitors share), you’re going to add a little touch of professionalism. Sadly, this important task gets skipped over A LOT. Here’s what we’re talking about… LOOK FAMILIAR? Let’s use this post as an example. If I go to share this…

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The Importance of Website Security & Keeping Your Website Safe

Are you taking care of your website security? If not, why not?! Website security is an important part of your business. theessentialwebsite.com

Is your website an important part of your business? Your website is the thing that people use to learn all about you and your amazing service, the thing that sells your products, the way you share your heart, dreams and more all over the world, and dare we say… the thing that could potentially make…

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The Importance of Blogging and Sharing Your Content

The importance of blogging and sharing your blog posts. TheEssentialWebsite.com

The #1, all-time biggest misconception we’ve seen with business owners regarding their websites is that they don’t feel they NEED a blog. Most people don’t realize how much blogging can actually help and that blogging doesn’t have to always mean writing long, detailed articles/stories/guides/etc. A blog post can be a quote with an image, a…

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The Essential Website: Benefits, Details, and More!

The Essential Website - Benefits, Details and More.

TA DA! It’s here! Hello! We are very happy to introduce our baby, The Essential Website! The Essential Website was created by us – Janet formerly of Blue Tail Designs and Stefani formerly of The Creative Solutions Project. Why we’re doing this. Over and over we’ve found many small businesses (or new businesses) need a…

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