I need an affordable website”! Can you recommend someone? I’d love to...but what does “affordable” mean to you?

I see posts on Facebook all the time asking for someone who can build an “affordable website” or one that “won’t break the bank.” Or, “I need a low-cost, basic, simple website, but it needs to be engaging and professional.” Those who want the low-cost, affordable, basic website also plan to bring in revenue from…

Read More
What is an SSL certificate, why do you need one, and how to add one to your website. By TheEssentialWebsite.com

You may have heard the terms SSL Certificate or HTTPS. If you haven’t, you’ve probably seen a closed/locked padlock (green in Chrome and Firefox, gray in Safari) or an open/unlocked padlock (gray in all browsers). If you haven’t noticed these padlocks, look up above in your browser, in the address bar. If you see a…

Read More
Getting hacked doesn’t just happen to spammy looking websites or websites who use cheap products, it happens to EVERYONE. - TheEssentialWebsite.com

Hackers work 24/7 non-stop trying to hack your website We’re not exaggerating here. They are covertly working to get into your website right this very second! Most of the time website owners have no idea what’s happening until one day their website quits working, or they notice odd things on their website, or they start…

Read More
Why SiteGround is our new web host of choice! via TheEssentialWebsite.com

One thing is certain about the world of web design and development: To improve is to change; to be perfect is to change often. ~Winston Churchill The web world has changed so much in such a short period of time. There are an endless number of content management systems (WordPress, SquareSpace, Wix), plugins (a mere…

Read More
The right plugins will have your online business looking like the professional you. Get them in your hot little hands (or website) right now. - TheEssentialWebsite.com

WordPress Plugins 101 Ah, plugins. Those mystical bits of coding that make magic happen in WordPress. At the mention of the word, most people’s eyes glaze over. And, if you’re not used to being hands-on with WordPress, they can be confusing and scary. If you want or need to get more control of your website,…

Read More
Backing up your website is essential! Not, backing up is playing with fire.

You’ve heard it before…and you’ll hear it again. Backing up your website is absolutely essential! Even though most of us understand why it’s so important, a lot of us are procrastinators or just not sure how/what to do when it comes to keeping regular backups. We totally get it. If you’ve ever had your computer…

Read More
What is a WordPress theme and do themes confuse you?

If you’re looking to start a website, hire a web designer and/or learn about web design, then this post is for you. Today we’re going to talk about WordPress and WordPress themes. But first, let’s make sure we all know what WordPress even is. WordPress Back in the day, websites were (and still are sometimes)…

Read More
Plan your website's color palette

“Color is a power which directly influences the soul.” ~ Wassily Kandinsky When you’re building your new website, choosing the perfect color combination is one of the big-dog processes of the visual design (just like choosing the fonts and images), and getting it right is essential. Good news is, it’s one of the fun aspects…

Read More