Why Collect Email Addresses from your Website

The importance of collecting emails on your website.

Email marketing – the why: If you have a website (whether it’s a full site with multiple pages or a blog), you will want to have an email sign-up form highly visible so people can sign up to receive new content from you. Heck, even if you don’t have a website but you use Facebook,…

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How to Save Time and Be Productive with Skype

How to Save Time and Be More Productive with Virtual Meetings and Skype. Share screens, instant message and meet however long you'd like with Skype. Plus, it's FREE when meeting computer to computer. | www.theessentialwebsite.com

When Skype first started, it was known as a way to talk to people anywhere in the world, computer to computer, for free! It was also a way to call landlines or mobile phones for a small fee by adding credit to your account. These days, Skype is used for so much more than calling…

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5 Creative Ways To Refresh Your Marketing And Increase Sales

5 Creative Ways to Refresh Your Marketing and Increase Sales via www.theessentialwebsite.com

We all know it’s getting harder to stand out online, so the last thing we, as entrepreneurs, should be striving for is more ‘sameness’. If you’ve been struggling to reel in new customers, then the time has come to press refresh on your marketing strategy and try out new tactics. Here a 5 Creative Ways…

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JPEG & PNG – What’s the difference and why you need to know

Jpg vs png - How they're different and why you should care

What’s the difference? The quickie definition of each is: PNG: (Pronounced ping) PNG is short for Portable Network Graphics, which are formatted files that have been compressed with no loss of quality to the image. This is called a “lossless” image compression. JPEG or JPG: (Pronounced jay-peg) JPG is short for Joint Photographic Experts Group,…

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Connect your business email with Gmail and work smarter!

Work Smarter by using Gmail

Get rid of webmail Ready to make your life easier? If you have a website, you’ve probably set up (or had someone do it for you), your business @yourwebsite.com email addresses(es). If not, do it. It will make you look professional and like an actual, legit business. When your email addresses are set up, they…

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Steps We’re Taking to Improve Our Business: For Starters, Instagram

Steps We're Taking to Improve Our Business: Starting with Instagram

If you’ve already been following us on Instagram for a while, you probably know that we have recently stepped up our Instagram game. Big time! If not, we invite you to start following us today! If you’re not on Instagram or don’t know how it works, we can help! A little background: Like so many…

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Perfecting the Perfect Website Color Palette

Plan your website's color palette

“Color is a power which directly influences the soul.” ~ Wassily Kandinsky When you’re building your new website, choosing the perfect color combination is one of the big-dog processes of the visual design (just like choosing the fonts and images), and getting it right is essential. Good news is, it’s one of the fun aspects…

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Maintaining Your Website is as Important as Getting a Haircut

Maintaining You Website is as Important as Maintaining Your Hair!

Wait! What?? What the heck does maintaining a website have to do with getting a haircut? Oooh, glad you asked! Let’s say you have long hair. If you don’t get it cut every so often, it’s still going to look ok on the surface. I mean, you can always just throw it up in a…

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Even Experts Hire Experts

Even we hire experts when we need to

Specialist: a person who concentrates primarily on a particular subject or activity; a person highly skilled in a specific and restricted field. Do you ever get asked to do things related to your business, but it’s not really your field of expertise? We do. On a regular basis, we’re asked things like: “I need to…

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