What is an SSL certificate, why do you need one, and how to add one to your website. By TheEssentialWebsite.com

You may have heard the terms SSL Certificate or HTTPS. If you haven’t, you’ve probably seen a closed/locked padlock (green in Chrome and Firefox, gray in Safari) or an open/unlocked padlock (gray in all browsers). If you haven’t noticed these padlocks, look up above in your browser, in the address bar. If you see a…

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Even we hire experts when we need to

Specialist: a person who concentrates primarily on a particular subject or activity; a person highly skilled in a specific and restricted field. Do you ever get asked to do things related to your business, but it’s not really your field of expertise? We do. On a regular basis, we’re asked things like: “I need to…

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Learn the Basics of SEO

What is SEO & Why Should I care? SEO stands for Search Engine Optimization. The short definition is, “it’s the process of getting traffic to your website through natural, organic search results.” (Here’s the nerdy definition.) Just like any industry (such as the medical field), there are experts who specialize in SEO and Google. We’re…

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The importance of blogging and sharing your blog posts. TheEssentialWebsite.com

The #1, all-time biggest misconception we’ve seen with business owners regarding their websites is that they don’t feel they NEED a blog. Most people don’t realize how much blogging can actually help and that blogging doesn’t have to always mean writing long, detailed articles/stories/guides/etc. A blog post can be a quote with an image, a…

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