Blog or Website - How to Choose and What's the Difference? Guess what - they're really the same, except for a few details. via www.theessentialwebsite.com

What’s the difference between a WordPress blog and a WordPress website (or any type of blog vs. website)? News flash! Nothing! At least as far as the structure goes. The differences, however, lie in the purpose of the site. A blog is actually a website behind the scenes. Cool huh? Which one you choose to…

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Keep your brain on track and focused on business. Here's how we do it! via The EssentialWebsite.com

Keep your brain on track and focused on business. If you work from home like we do, you know it’s hard to keep focused. Heck, it’s hard to focus when working from anywhere! Phone, family, lunch, pets, laundry, Facebook, online sales at Old Navy, ooooo squirrel! So, instead of getting lost in Creative Market (which…

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How to Save Time and Be More Productive with Virtual Meetings and Skype. Share screens, instant message and meet however long you'd like with Skype. Plus, it's FREE when meeting computer to computer. | www.theessentialwebsite.com

When Skype first started, it was known as a way to talk to people anywhere in the world, computer to computer, for free! It was also a way to call landlines or mobile phones for a small fee by adding credit to your account. These days, Skype is used for so much more than calling…

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5 Creative Ways to Refresh Your Marketing and Increase Sales via www.theessentialwebsite.com

We all know it’s getting harder to stand out online, so the last thing we, as entrepreneurs, should be striving for is more ‘sameness’. If you’ve been struggling to reel in new customers, then the time has come to press refresh on your marketing strategy and try out new tactics. Here a 5 Creative Ways…

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How to Fall in Love with Blogging and Social Media > Make new friends, get inspired, and more reasons to fall in love with blogging! theessentialwebsite.com

The inspiration for this post came on a Friday evening around 8 pm. I didn’t have any plans and was excited to be staying in and getting some much-needed work done. I had just finished answering a bunch of emails and, even more important and satisfying, sending off a wrap-up package to a website client.…

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Work Smarter by using Gmail

Get rid of webmail Ready to make your life easier? If you have a website, you’ve probably set up (or had someone do it for you), your business @yourwebsite.com email addresses(es). If not, do it. It will make you look professional and like an actual, legit business. When your email addresses are set up, they…

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Steps We're Taking to Improve Our Business: Starting with Instagram

If you’ve already been following us on Instagram for a while, you probably know that we have recently stepped up our Instagram game. Big time! If not, we invite you to start following us today! If you’re not on Instagram or don’t know how it works, we can help! A little background: Like so many…

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Feedback survey results, here's what you told us is important!

We recently sent out a survey to clients and non-clients alike to find out how we can improve our services, what’s most important to them regarding their website, and where they need a little help. Here’s what we found out: Client feedback Feedback from fans (not yet clients) When we asked our fans and people…

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