Tips and Tricks

Prepping for your Website Design or Redesign

Want to make sure you get a perfect website? This list will make sure you've got it all covered. | TheEssentialWebsite.com

Smart people plan. Amiright?! We plan for weddings, vacations, even what we’re doing on the weekend. As business owners, we plan our marketing, sales specials, budgets and more. As smart business owners, you plan everything. With proper planning and preparation for your website, you’ll ensure that you are providing a clear and professional way for…

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How and Why to add an SSL Certificate to your Website

What is an SSL certificate, why do you need one, and how to add one to your website. By TheEssentialWebsite.com

You may have heard the terms SSL Certificate or HTTPS. If you haven’t, you’ve probably seen a closed/locked padlock (green in Chrome and Firefox, gray in Safari) or an open/unlocked padlock (gray in all browsers). If you haven’t noticed these padlocks, look up above in your browser, in the address bar. If you see a…

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The Case of the nice people who got hacked in an unsuspecting way

Getting hacked doesn’t just happen to spammy looking websites or websites who use cheap products, it happens to EVERYONE. - TheEssentialWebsite.com

Hackers work 24/7 non-stop trying to hack your website We’re not exaggerating here. They are covertly working to get into your website right this very second! Most of the time website owners have no idea what’s happening until one day their website quits working, or they notice odd things on their website, or they start…

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Why SiteGround and Websavers Are Our New Web Hosts of Choice

Why SiteGround is our new web host of choice! via TheEssentialWebsite.com

One thing is certain about the world of web design and development: To improve is to change; to be perfect is to change often. ~Winston Churchill The web world has changed so much in such a short period of time. There are an endless number of content management systems (WordPress, SquareSpace, Wix), plugins (a mere…

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Our Top WordPress Plugins for 2017

The right plugins will have your online business looking like the professional you. Get them in your hot little hands (or website) right now. - TheEssentialWebsite.com

WordPress Plugins 101 Ah, plugins. Those mystical bits of coding that make magic happen in WordPress. At the mention of the word, most people’s eyes glaze over. And, if you’re not used to being hands-on with WordPress, they can be confusing and scary. If you want or need to get more control of your website,…

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How to Control Which Images from Your Website Show up on Facebook

How to control which images from your website show up on Facebook via TheEssentialWebsite.com

How many times have you shared a link from your website via a social sharing button at the bottom of a blog post or by pasting a URL into Facebook only to have a cut off, morphed image show up that does not accurately or aesthetically represent your website or business? Raise your hand if…

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How To End Day-To-Day Chaos With Effective Systems

How To End Day-To-Day Chaos With Effective Systems via Guest Writer Yolanda McAdam at The Essential Website

Jane believes her business is thriving because she is super busy. Too busy in fact to go on vacation. Her business runs because of her ability to do a multitude of tasks and hold a lot of information in her head. Only she knows, for example, where to locate important documents like contracts, product lists,…

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Do I need a Blog or Website? What’s the difference?

Blog or Website - How to Choose and What's the Difference? Guess what - they're really the same, except for a few details. via www.theessentialwebsite.com

What’s the difference between a WordPress blog and a WordPress website (or any type of blog vs. website)? News flash! Nothing! At least as far as the structure goes. The differences, however, lie in the purpose of the site. A blog is actually a website behind the scenes. Cool huh? Which one you choose to…

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Why Collect Email Addresses from your Website

The importance of collecting emails on your website.

Email marketing – the why: If you have a website (whether it’s a full site with multiple pages or a blog), you will want to have an email sign-up form highly visible so people can sign up to receive new content from you. Heck, even if you don’t have a website but you use Facebook,…

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