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Business and Freelancing Tips

I need an affordable website”! Can you recommend someone? I’d love to...but what does “affordable” mean to you?

What exactly is an “affordable website”?

People post on are Facebook all the time asking for someone who can build them an “affordable website” or one that “won’t break the bank.” I always laugh at these posts and get quite irritated. Why? Because what the heck does affordable REALLY mean (to each, individual person)? It’s about as generic/vague of a question… Read More

What is an SSL certificate, why do you need one, and how to add one to your website. By TheEssentialWebsite.com

How and Why to add an SSL Certificate to your Website

You may have heard the terms SSL Certificate or HTTPS. If you haven’t, you’ve probably seen a closed/locked padlock (green in Chrome and Firefox, gray in Safari) or an open/unlocked padlock (gray in all browsers). If you haven’t noticed these padlocks, look up above in your browser, in the address bar. If you see a… Read More

Getting hacked doesn’t just happen to spammy looking websites or websites who use cheap products, it happens to EVERYONE. - TheEssentialWebsite.com

The Case of the nice people who got hacked in an unsuspecting way

Hackers work 24/7 non-stop trying to hack your website We’re not exaggerating here. They are covertly working to get into your website right this very second! Most of the time website owners have no idea what’s happening until one day their website quits working, or they notice odd things on their website, or they start… Read More

Get Paid for What you Know

Getting paid for what you know, not what you do

Being a business owner is hard. It’s fun, too. And challenging. And exciting. And frustrating. And a bit of a roller coaster. Whether you’re the business owner or the consumer, you know that price is one of the most talked about aspects of every product or service. Business owners have to price everything they sell… Read More

How To End Day-To-Day Chaos With Effective Systems via Guest Writer Yolanda McAdam at The Essential Website

How To End Day-To-Day Chaos With Effective Systems

Jane believes her business is thriving because she is super busy. Too busy in fact to go on vacation. Her business runs because of her ability to do a multitude of tasks and hold a lot of information in her head. Only she knows, for example, where to locate important documents like contracts, product lists… Read More

Blog or Website - How to Choose and What's the Difference? Guess what - they're really the same, except for a few details. via www.theessentialwebsite.com

Do I need a Blog or Website? What’s the difference?

What’s the difference between a WordPress blog and a WordPress website (or any type of blog vs. website)? News flash! Nothing! At least as far as the structure goes. The differences, however, lie in the purpose of the site. A blog is actually a website behind the scenes. Cool huh? Which one you choose to… Read More

Keep your brain on track and focused on business. Here's how we do it! via The EssentialWebsite.com

How we keep our mind on business…Oooo squirrel!

Keep your brain on track and focused on business. If you work from home like we do, you know it’s hard to keep focused. Heck, it’s hard to focus when working from anywhere! Phone, family, lunch, pets, laundry, Facebook, online sales at Old Navy, ooooo squirrel! So, instead of getting lost in Creative Market (which… Read More

How to Save Time and Be More Productive with Virtual Meetings and Skype. Share screens, instant message and meet however long you'd like with Skype. Plus, it's FREE when meeting computer to computer. | www.theessentialwebsite.com

How to Save Time and Be Productive with Skype

When Skype first started, it was known as a way to talk to people anywhere in the world, computer to computer, for free! It was also a way to call landlines or mobile phones for a small fee by adding credit to your account. These days, Skype is used for so much more than calling… Read More

5 Creative Ways to Refresh Your Marketing and Increase Sales via www.theessentialwebsite.com

5 Creative Ways To Refresh Your Marketing And Increase Sales

We all know it’s getting harder to stand out online, so the last thing we, as entrepreneurs, should be striving for is more ‘sameness’. If you’ve been struggling to reel in new customers, then the time has come to press refresh on your marketing strategy and try out new tactics. Here a 5 Creative Ways… Read More

5 Ways Facebook Groups will boost your business

5 Ways Facebook Groups will Boost Your Business {and get free access to ours!}

Ok, it’s time. Time to get on board with the Facebook Group craze, that is! Oh, don’t get me wrong, we have been in the craze for a while now. In fact, we have been on a Facebook Group (and social media) rampage for the past few months. I talked about how I fell in… Read More