Business and Freelancing Tips

Go Pro or DIY? A Real Life Story About Important Business Decisions

When it comes to accounting, business formation and your website, will you hire a pro or DIY?

When I first started my own business (pre-The Essential Website), I wanted to make sure everything was set up properly so that when tax time and any other important, business-related deadlines came around, I was properly and professionally prepared. Being that I had very little money to spend, I thought the DIY method was clearly…

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Squarespace or WordPress?
Which is right for you?

WordPress or Squarespace? Which do you prefer? | TheEssentialWebsite.com

Do you prefer Squarespace or WordPress? This is a question we hear all the time, and it’s a topic we can go on and on about. In the end, it’s all a matter of preference, goals, and functionality needs. We can tell you right away – our preference is WordPress, and our preferred WordPress theme…

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GDPR Basics + Resources

GDPR and what it means for your business. Get the basics. | TheEssentialWebsite.com

Unless you’ve been living under a rock the last month or two, you’ve heard about the European Union’s General Data Protection Regulation (GDPR). Your first thought may be, “Why should I care, I’m not in the EU?” Well my dear, that’s the reason for this post. It matters to everyone. EU-based or not. But, before…

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Let go so you can succeed at doing what you love

Let go so you can succeed at doing what you love - TheEssentialWebsite.com

Maybe you’re aware that you have to start making changes in order to succeed at what you love. Some of these changes include letting go of stuff. Not because someone is telling you to, but because you’re ready to let go of limiting beliefs, expectations and bad habits in order to achieve real happiness and…

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What exactly is an "affordable website"?

I need an affordable website”! Can you recommend someone? I’d love to...but what does “affordable” mean to you?

People post on are Facebook all the time asking for someone who can build them an “affordable website” or one that “won’t break the bank.” I always laugh at these posts and get quite irritated. Why? Because what the heck does affordable REALLY mean (to each, individual person)? It’s about as generic/vague of a question…

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How and Why to add an SSL Certificate to your Website

What is an SSL certificate, why do you need one, and how to add one to your website. By TheEssentialWebsite.com

You may have heard the terms SSL Certificate or HTTPS. If you haven’t, you’ve probably seen a closed/locked padlock (green in Chrome and Firefox, gray in Safari) or an open/unlocked padlock (gray in all browsers). If you haven’t noticed these padlocks, look up above in your browser, in the address bar. If you see a…

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The Case of the nice people who got hacked in an unsuspecting way

Getting hacked doesn’t just happen to spammy looking websites or websites who use cheap products, it happens to EVERYONE. - TheEssentialWebsite.com

Hackers work 24/7 non-stop trying to hack your website We’re not exaggerating here. They are covertly working to get into your website right this very second! Most of the time website owners have no idea what’s happening until one day their website quits working, or they notice odd things on their website, or they start…

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Getting paid for what you know, not what you do

Get Paid for What you Know

Being a business owner is hard. It’s fun, too. And challenging. And exciting. And frustrating. And a bit of a roller coaster. Whether you’re the business owner or the consumer, you know that price is one of the most talked about aspects of every product or service. Business owners have to price everything they sell,…

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How To End Day-To-Day Chaos With Effective Systems

How To End Day-To-Day Chaos With Effective Systems via Guest Writer Yolanda McAdam at The Essential Website

Jane believes her business is thriving because she is super busy. Too busy in fact to go on vacation. Her business runs because of her ability to do a multitude of tasks and hold a lot of information in her head. Only she knows, for example, where to locate important documents like contracts, product lists,…

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