GDPR Basics + Resources
By now, you’ve most likely heard about the European Union’s General Data Protection Regulation (GDPR). The GDPR, similar to the CCPA (California’s Privacy Protection Act), is a law on data protection and privacy. Your first thought may be, “This doesn’t apply to me, I’m not in the EU.” No so fast. That’s the reason for…Read More
How to set Up Your Gravatar
Why do you need a Gravatar? Look Professional Gravatar (Globally Recognized Avatar) ties your email address to your photo (or logo or other image). Many online services use Gravatar to display that photo with your profile (depending on the service, of course) giving people a glimpse of your brand/biz, providing some credibility, creating trust, and…Read More
Is it better to redesign (“remodel”) your website or start with a fresh, clean slate?
When it comes to your online home (a.k.a. your website), the majority of the time it’s better to start with a clean slate rather than trying to work with older – usually very outdated – technology. For your brick-and-mortar home or business, however, remodeling is much more common and do-able (usually) than needing to start…Read More
Go Pro or DIY? A Real Life Story About Important Business Decisions
When I first started my own business (pre-The Essential Website), I wanted to make sure everything was set up properly so that when tax time and any other important, business-related deadlines came around, I was properly and professionally prepared. Being that I had very little money to spend, I thought the DIY method was clearly…Read More
Squarespace or WordPress?
Which is right for you?
Do you prefer Squarespace or WordPress? This is a question we hear all the time, and it’s a topic we can go on and on about. In the end, it’s all a matter of preference, goals, and functionality needs. We can tell you right away – our preference is WordPress, and our preferred WordPress theme…Read More
Let go so you can succeed at doing what you love
Maybe you’re aware that you have to start making changes in order to succeed at what you love. Some of these changes include letting go of stuff. Not because someone is telling you to, but because you’re ready to let go of limiting beliefs, expectations and bad habits in order to achieve real happiness and…Read More
Prepping for your Website Design or Redesign
Smart people plan. Amiright?! We plan for weddings, vacations, even what we’re doing on the weekend. As business owners, we plan our marketing, sales specials, budgets and more. As smart business owners, you plan everything. With proper planning and preparation for your website, you’ll ensure that you are providing a clear and professional way for…Read More
What exactly is an "affordable website"?
I see posts on Facebook all the time asking for someone who can build an “affordable website” or one that “won’t break the bank.” Or, “I need a low-cost, basic, simple website, but it needs to be engaging and professional.” Those who want the low-cost, affordable, basic website also plan to bring in revenue from…Read More
Getting paid for what you know, not what you do
Being a business owner is hard. It’s fun, too. And challenging. And exciting. And frustrating. And a bit of a roller coaster. Whether you’re the business owner or the consumer, you know that price is one of the most talked about aspects of every product or service. Business owners have to price everything they sell,…Read More
Why Collect Email Addresses from your Website
Email marketing – the why: If you have a website (whether it’s a full site with multiple pages or a blog), you will want to have an email sign-up form highly visible so people can sign up to receive new content from you. Heck, even if you don’t have a website but you use Facebook,…Read More