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I need an affordable website”! Can you recommend someone? I’d love to...but what does “affordable” mean to you?

What exactly is an “affordable website”?

People post on are Facebook all the time asking for someone who can build them an “affordable website” or one that “won’t break the bank.” I always laugh at these posts and get quite irritated. Why? Because what the heck does affordable REALLY mean (to each, individual person)? It’s about as generic/vague of a question… Read More

What is an SSL certificate, why do you need one, and how to add one to your website. By TheEssentialWebsite.com

How and Why to add an SSL Certificate to your Website

You may have heard the terms SSL Certificate or HTTPS. If you haven’t, you’ve probably seen a closed/locked padlock (green in Chrome and Firefox, gray in Safari) or an open/unlocked padlock (gray in all browsers). If you haven’t noticed these padlocks, look up above in your browser, in the address bar. If you see a… Read More

Getting hacked doesn’t just happen to spammy looking websites or websites who use cheap products, it happens to EVERYONE. - TheEssentialWebsite.com

The Case of the nice people who got hacked in an unsuspecting way

Hackers work 24/7 non-stop trying to hack your website We’re not exaggerating here. They are covertly working to get into your website right this very second! Most of the time website owners have no idea what’s happening until one day their website quits working, or they notice odd things on their website, or they start… Read More

The Essential Website's Little Black Book of the Best Courses for Freelancers. Stop wasting time on courses that make promises but don't deliver. We've tried them all and here's what works. TheEssentialWebsite.com

Grab our Little Black Book of the Best Online Courses for Freelancers!

If you’re like us, you’ve spent a TON of time (and money!) on practically every shiny, promise-filled course out there trying to build your business, find the right clients, learn how to do things on your own, and then some. We had to weed through a lot of fluff out there to find courses that… Read More

The right plugins will have your online business looking like the professional you. Get them in your hot little hands (or website) right now. - TheEssentialWebsite.com

Our Top WordPress Plugins for 2017

WordPress Plugins 101 Ah, plugins. Those mystical bits of coding that make magic happen in WordPress. At the mention of the word, most people’s eyes glaze over. And, if you’re not used to being hands-on with WordPress, they can be confusing and scary. If you want or need to get more control of your website… Read More

How to control which images from your website show up on Facebook via TheEssentialWebsite.com

How to Control Which Images from Your Website Show up on Facebook

How many times have you shared a link from your website via a social sharing button at the bottom of a blog post or by pasting a URL into Facebook only to have a cut off, morphed image show up that does not accurately or aesthetically represent your website or business? Raise your hand if… Read More

Get Paid for What you Know

Getting paid for what you know, not what you do

Being a business owner is hard. It’s fun, too. And challenging. And exciting. And frustrating. And a bit of a roller coaster. Whether you’re the business owner or the consumer, you know that price is one of the most talked about aspects of every product or service. Business owners have to price everything they sell… Read More

How To End Day-To-Day Chaos With Effective Systems via Guest Writer Yolanda McAdam at The Essential Website

How To End Day-To-Day Chaos With Effective Systems

Jane believes her business is thriving because she is super busy. Too busy in fact to go on vacation. Her business runs because of her ability to do a multitude of tasks and hold a lot of information in her head. Only she knows, for example, where to locate important documents like contracts, product lists… Read More

Blog or Website - How to Choose and What's the Difference? Guess what - they're really the same, except for a few details. via www.theessentialwebsite.com

Do I need a Blog or Website? What’s the difference?

What’s the difference between a WordPress blog and a WordPress website (or any type of blog vs. website)? News flash! Nothing! At least as far as the structure goes. The differences, however, lie in the purpose of the site. A blog is actually a website behind the scenes. Cool huh? Which one you choose to… Read More

Keep your brain on track and focused on business. Here's how we do it! via The EssentialWebsite.com

How we keep our mind on business…Oooo squirrel!

Keep your brain on track and focused on business. If you work from home like we do, you know it’s hard to keep focused. Heck, it’s hard to focus when working from anywhere! Phone, family, lunch, pets, laundry, Facebook, online sales at Old Navy, ooooo squirrel! So, instead of getting lost in Creative Market (which… Read More