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Go Pro or DIY? A Real Life Story About Important Business Decisions

When it comes to accounting, business formation and your website, will you hire a pro or DIY?

When I first started my own business (pre-The Essential Website), I wanted to make sure everything was set up properly so that when tax time and any other important, business-related deadlines came around, I was properly and professionally prepared. Being that I had very little money to spend, I thought the DIY method was clearly…

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Squarespace or WordPress?
Which is right for you?

WordPress or Squarespace? Which do you prefer? | TheEssentialWebsite.com

Do you prefer Squarespace or WordPress? This is a question we hear all the time, and it’s a topic we can go on and on about. In the end, it’s all a matter of preference, goals, and functionality needs. We can tell you right away – our preference is WordPress, and our preferred WordPress theme…

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GDPR Basics + Resources

GDPR and what it means for your business. Get the basics. | TheEssentialWebsite.com

Unless you’ve been living under a rock the last month or two, you’ve heard about the European Union’s General Data Protection Regulation (GDPR). Your first thought may be, “Why should I care, I’m not in the EU?” Well my dear, that’s the reason for this post. It matters to everyone. EU-based or not. But, before…

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Let go so you can succeed at doing what you love

Let go so you can succeed at doing what you love - TheEssentialWebsite.com

Maybe you’re aware that you have to start making changes in order to succeed at what you love. Some of these changes include letting go of stuff. Not because someone is telling you to, but because you’re ready to let go of limiting beliefs, expectations and bad habits in order to achieve real happiness and…

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Prepping for your Website Design or Redesign

Want to make sure you get a perfect website? This list will make sure you've got it all covered. | TheEssentialWebsite.com

Smart people plan. Amiright?! We plan for weddings, vacations, even what we’re doing on the weekend. As business owners, we plan our marketing, sales specials, budgets and more. As smart business owners, you plan everything. With proper planning and preparation for your website, you’ll ensure that you are providing a clear and professional way for…

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What exactly is an "affordable website"?

I need an affordable website”! Can you recommend someone? I’d love to...but what does “affordable” mean to you?

People post on are Facebook all the time asking for someone who can build them an “affordable website” or one that “won’t break the bank.” I always laugh at these posts and get quite irritated. Why? Because what the heck does affordable REALLY mean (to each, individual person)? It’s about as generic/vague of a question…

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Getting paid for what you know, not what you do

Get Paid for What you Know

Being a business owner is hard. It’s fun, too. And challenging. And exciting. And frustrating. And a bit of a roller coaster. Whether you’re the business owner or the consumer, you know that price is one of the most talked about aspects of every product or service. Business owners have to price everything they sell,…

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Why Collect Email Addresses from your Website

The importance of collecting emails on your website.

Email marketing – the why: If you have a website (whether it’s a full site with multiple pages or a blog), you will want to have an email sign-up form highly visible so people can sign up to receive new content from you. Heck, even if you don’t have a website but you use Facebook,…

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How to Fall in Love with Blogging and Social Media

How to Fall in Love with Blogging and Social Media > Make new friends, get inspired, and more reasons to fall in love with blogging! theessentialwebsite.com

The inspiration for this post came on a Friday evening around 8 pm. I didn’t have any plans and was excited to be staying in and getting some much-needed work done. I had just finished answering a bunch of emails and, even more important and satisfying, sending off a wrap-up package to a website client.…

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