5 Creative Ways To Refresh Your Marketing And Increase Sales

5 Creative Ways to Refresh Your Marketing and Increase Sales via www.theessentialwebsite.com

We all know it’s getting harder to stand out online, so the last thing we, as entrepreneurs, should be striving for is more ‘sameness’. If you’ve been struggling to reel in new customers, then the time has come to press refresh on your marketing strategy and try out new tactics. Here a 5 Creative Ways…

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Why it’s ESSENTIAL to Back Up Your Website!

Backing up your website is essential! Not, backing up is playing with fire.

You’ve heard it before…and you’ll hear it again. Backing up your website is absolutely essential! Even though most of us understand why it’s so important, a lot of us are procrastinators or just not sure how/what to do when it comes to keeping regular backups. We totally get it. If you’ve ever had your computer…

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JPEG & PNG – What’s the difference and why you need to know

Jpg vs png - How they're different and why you should care

What’s the difference? The quickie definition of each is: PNG: (Pronounced ping) PNG is short for Portable Network Graphics, which are formatted files that have been compressed with no loss of quality to the image. This is called a “lossless” image compression. JPEG or JPG: (Pronounced jay-peg) JPG is short for Joint Photographic Experts Group,…

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How to Fall in Love with Blogging and Social Media

How to Fall in Love with Blogging and Social Media > Make new friends, get inspired, and more reasons to fall in love with blogging! theessentialwebsite.com

The inspiration for this post came on a Friday evening around 8 pm. I didn’t have any plans and was excited to be staying in and getting some much-needed work done. I had just finished answering a bunch of emails and, even more important and satisfying, sending off a wrap-up package to a website client.…

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What is a WordPress theme and How do You Choose One?

What is a WordPress theme and do themes confuse you?

If you’re looking to start a website, hire a web designer and/or learn about web design, then this post is for you. Today we’re going to talk about WordPress and WordPress themes. But first, let’s make sure we all know what WordPress even is. WordPress Back in the day, websites were (and still are sometimes)…

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Connect your business email with Gmail and work smarter!

Work Smarter by using Gmail

Get rid of webmail Ready to make your life easier? If you have a website, you’ve probably set up (or had someone do it for you), your business @yourwebsite.com email addresses(es). If not, do it. It will make you look professional and like an actual, legit business. When your email addresses are set up, they…

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Steps We’re Taking to Improve Our Business: For Starters, Instagram

Steps We're Taking to Improve Our Business: Starting with Instagram

If you’ve already been following us on Instagram for a while, you probably know that we have recently stepped up our Instagram game. Big time! If not, we invite you to start following us today! If you’re not on Instagram or don’t know how it works, we can help! A little background: Like so many…

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When we asked, here’s what you said…

Feedback survey results, here's what you told us is important!

We recently sent out a survey to clients and non-clients alike to find out how we can improve our services, what’s most important to them regarding their website, and where they need a little help. Here’s what we found out: Client feedback Feedback from fans (not yet clients) When we asked our fans and people…

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