Why SiteGround and Websavers Are Our New Web Hosts of Choice

Why SiteGround is our new web host of choice! via TheEssentialWebsite.com

One thing is certain about the world of web design and development: To improve is to change; to be perfect is to change often. ~Winston Churchill The web world has changed so much in such a short period of time. There are an endless number of content management systems (WordPress, SquareSpace, Wix), plugins (a mere…

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Our Top WordPress Plugins for 2017

The right plugins will have your online business looking like the professional you. Get them in your hot little hands (or website) right now. - TheEssentialWebsite.com

WordPress Plugins 101 Ah, plugins. Those mystical bits of coding that make magic happen in WordPress. At the mention of the word, most people’s eyes glaze over. And, if you’re not used to being hands-on with WordPress, they can be confusing and scary. If you want or need to get more control of your website,…

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How to Control Which Images from Your Website Show up on Facebook

How to control which images from your website show up on Facebook via TheEssentialWebsite.com

How many times have you shared a link from your website via a social sharing button at the bottom of a blog post or by pasting a URL into Facebook only to have a cut off, morphed image show up that does not accurately or aesthetically represent your website or business? Raise your hand if…

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Getting paid for what you know, not what you do

Get Paid for What you Know

Being a business owner is hard. It’s fun, too. And challenging. And exciting. And frustrating. And a bit of a roller coaster. Whether you’re the business owner or the consumer, you know that price is one of the most talked about aspects of every product or service. Business owners have to price everything they sell,…

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How To End Day-To-Day Chaos With Effective Systems

How To End Day-To-Day Chaos With Effective Systems via Guest Writer Yolanda McAdam at The Essential Website

Jane believes her business is thriving because she is super busy. Too busy in fact to go on vacation. Her business runs because of her ability to do a multitude of tasks and hold a lot of information in her head. Only she knows, for example, where to locate important documents like contracts, product lists,…

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Do I need a Blog or Website? What’s the difference?

Blog or Website - How to Choose and What's the Difference? Guess what - they're really the same, except for a few details. via www.theessentialwebsite.com

What’s the difference between a WordPress blog and a WordPress website (or any type of blog vs. website)? News flash! Nothing! At least as far as the structure goes. The differences, however, lie in the purpose of the site. A blog is actually a website behind the scenes. Cool huh? Which one you choose to…

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Why Collect Email Addresses from your Website

The importance of collecting emails on your website.

Email marketing – the why: If you have a website (whether it’s a full site with multiple pages or a blog), you will want to have an email sign-up form highly visible so people can sign up to receive new content from you. Heck, even if you don’t have a website but you use Facebook,…

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How we keep our mind on business…Oooo squirrel!

Keep your brain on track and focused on business. Here's how we do it! via The EssentialWebsite.com

Keep your brain on track and focused on business. If you work from home like we do, you know it’s hard to keep focused. Heck, it’s hard to focus when working from anywhere! Phone, family, lunch, pets, laundry, Facebook, online sales at Old Navy, ooooo squirrel! So, instead of getting lost in Creative Market (which…

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How to Save Time and Be Productive with Skype

How to Save Time and Be More Productive with Virtual Meetings and Skype. Share screens, instant message and meet however long you'd like with Skype. Plus, it's FREE when meeting computer to computer. | www.theessentialwebsite.com

When Skype first started, it was known as a way to talk to people anywhere in the world, computer to computer, for free! It was also a way to call landlines or mobile phones for a small fee by adding credit to your account. These days, Skype is used for so much more than calling…

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