We all know it’s getting harder to stand out online, so the last thing we, as entrepreneurs, should be striving for is more ‘sameness’. If you’ve been struggling to reel in new customers, then the time has come to press refresh on your marketing strategy and try out new tactics.
Here a 5 Creative Ways To Refresh Your Marketing and Increase Sales:
1. Tweak Your Brand
As you get to know your customers, or perhaps even focus on attracting a new customer persona, you should remember to refresh your brand. I don’t mean you should give your brand a complete overhaul. That would be a mistake (unless it is absolutely necessary). But if your website is outdated and your copy stale, then it’s time to update and refresh.
Remember to keep things fresh and inspired.
2. Break Expectations
“Once you become predictable, no one is interested anymore.” – Chet Atkins
Consistency is important, and your business’ success depends on it. However, predictability – especially in social media – will turn your audience off.
Let me explain: if your social media strategy consists of sharing blog posts and a couple of inspirational quotes, then you’re not thinking like a savvy marketer. You should consider shaking things up by adding video, SlideShare and podcasts to the mix.
Dare to shine a light on your craft and show your vulnerability.
3. Inject Enthusiasm into Your Work
One of my all-time favorite words is “enthusiasm.” Norman Vincent Peale said, “enthusiasm spells the difference between mediocrity and accomplishment” and believed “your enthusiasm will be infectious, stimulating and attractive to others.”
If the work you are producing and sharing is not inspired, it will fail to attract your ideal audience.
Keep your content relevant but create from the heart.
4. Try Old School Methods
Whether you’ve been in business a while or not, the following marketing methods still work and are worth a try:
- Promotional gifts – an inexpensive and creative way to leave a lasting impression with your customers.
- Trade Shows – this is a must if you provide a product or service to other businesses because, done properly, you can go from obscurity to the top of the market!
Trade shows are great for capturing leads. When you get people to your booth, incentivize them to leave their name and contact details by asking them to enter a contest/giveaway or play a game. Here’s an example: A client of mine – a financial advisor – generates a lot of business by getting people to guess how much “money” (Monopoly money) is displayed on her money tree. People who guess correctly win a prize.
Put some thought into your promotional gifts and trade show giveaways and make them memorable.
5. Send a Handwritten Note
Very few people take the time to put pen to paper nowadays, which is why when you receive a handwritten note from someone, you treasure it. I love the point author Traci Bild makes in her article 5 Reasons to Write a Handwritten Letter now, not later: “People want more than anything to feel validated and to know they matter.”
When you send out a thank you, for example, to your current and past clients, you are saying “you are important and you matter to me.”
Take the time to make your clients feel appreciated.
What strategies have you used to refresh your marketing and increase sales? We would love to hear from you.